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JAMB Government 1990 Question 21

Question 21

Public Opinion and Mass Media

The most effective way of monitoring public opinion is

  1. A.by examining the questions asked by journalists
  2. B.by the frequency of the press releases of pressure groups
  3. C.by referendum
  4. D.through opinion poll.
Show the answer and explanation

Answer: D (through opinion poll.)

Explanation

Opinion polls question a sample of the public directly and regularly, so they measure public opinion most effectively. A referendum is costly and decides a single issue.