Question 18
ElasticityThe elasticity of demand for a firm's product is 2. If the firm reduces its price by 20 percent, its sales revenue will increase by
- A.10 percent
- B.20 percent
- C.30 percent
- D.40 percent.
Show the answer and explanation
Answer: B (20 percent)
Explanation
With elasticity 2, a 20% price cut raises quantity by 2 × 20% = 40%. Revenue change ≈ % change in quantity + % change in price = 40% − 20% = 20%.