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JAMB Commerce 2013 Question 11

Question 11

Advertising

Which of the following advertising medium appeals to only the literate in the society?

  1. A.Radio advertising.
  2. B.Print media advertising.
  3. C.Television advertising.
  4. D.Cinema advertising.
Show the answer and explanation

Answer: B (Print media advertising.)

Explanation

Newspapers and magazines must be read, so they reach only people who can read.