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JAMB Commerce 2012 Question 7

Question 7

Marketing

The main purpose of branding is to

  1. A.create identity for a product
  2. B.make a product look attractive
  3. C.create product awareness
  4. D.increase sales volume.
Show the answer and explanation

Answer: A (create identity for a product)

Explanation

A brand name or mark gives a product an identity that sets it apart from rivals.