JAMB Commerce 2010 Question 20

Question 20

Advertising

One of the merits of television as a medium of advertising is that it

  1. A.is prone to censorship
  2. B.is relatively cheap
  3. C.has more sensory stimulation
  4. D.has more network coverage.
Show the answer and explanation

Answer: C (has more sensory stimulation)

Explanation

Television combines sound, pictures and movement, so it appeals to more of the senses.