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JAMB Commerce 2009 Question 43

Question 43

Marketing

Market skimming is an example of

  1. A.market penetration
  2. B.sales promotion
  3. C.pricing policy
  4. D.advertising
Show the answer and explanation

Answer: C (pricing policy)

Explanation

Skimming sets a high price for a new product and lowers it later, so it is a pricing policy.