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JAMB Commerce 2003 Question 5

Question 5

Marketing

A pattern that shows the kinds of participants involved in the production, distribution and ultimate use of a product is referred to as

  1. A.selection
  2. B.strategy
  3. C.structure
  4. D.synergy
Show the answer and explanation

Answer: C (structure)

Explanation

The structure (of a distribution channel) shows which kinds of participants, such as producers, wholesalers, retailers and consumers, handle a product.