JAMB Commerce 2003 Question 21

Question 21

Marketing

Stimulation of demand is a kind of communication in marketing which connotes

  1. A.personal selling
  2. B.sales promotion
  3. C.advertising
  4. D.merchandising
Show the answer and explanation

Answer: C (advertising)

Explanation

Advertising is paid communication to the public meant to create and stimulate demand for a product.