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JAMB Commerce 2003 Question 15

Question 15

Marketing

The focal point of marketing is

  1. A.the competitor
  2. B.the buyer
  3. C.profit-making
  4. D.sales
Show the answer and explanation

Answer: B (the buyer)

Explanation

Marketing starts and ends with the customer: it finds out what buyers want and satisfies them, so the buyer is its focal point.