passwella.
Menu

JAMB Commerce 2002 Question 45

Question 45

Marketing

An important issue for consideration in the product element of the marketing mix is the

  1. A.adequate promotion of the product
  2. B.channel of distribution of the product
  3. C.price of the product
  4. D.planning and development of the product.
Show the answer and explanation

Answer: D (planning and development of the product.)

Explanation

Product decisions in the marketing mix are about planning and developing the product; promotion, place and price are the other elements.