JAMB Commerce 2002 Question 40

Question 40

Marketing

One of the most important function of marketing is

  1. A.encouraging research activities to meet needs
  2. B.creating classes of merchants among businessmen
  3. C.the extension of markets for businesses
  4. D.providing finances to businesses
Show the answer and explanation

Answer: A (encouraging research activities to meet needs)

Explanation

Marketing research finds out what consumers need so that products can be made to meet those needs.