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JAMB Commerce 2000 Question 14

Question 14

Retail Trade

The current trends in retailing competition in Nigeria are

  1. A.advertising and sales promotion strategies
  2. B.branding, enterprising and differentiation of goods and services
  3. C.self-service, after-sales services and branding strategies
  4. D.after-sales services and sales promotion strategies.
Show the answer and explanation

Answer: A (advertising and sales promotion strategies)

Explanation

Retailers now compete mainly through advertising and sales promotions.