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JAMB Commerce 1998 Question 32

Question 32

Marketing

The oral presentation in a conversation with one or more prospective buyers for the purpose of making sales is

  1. A.branding of goods
  2. B.personal selling
  3. C.packaging
  4. D.publicity.
Show the answer and explanation

Answer: B (personal selling)

Explanation

Personal selling is face-to-face presentation to prospective buyers to make a sale.