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JAMB Commerce 1998 Question 30

Question 30

Marketing

An underlying principle in the marketing of goods is that firms should

  1. A.train their personnel
  2. B.be consumer oriented
  3. C.advertise the goods
  4. D.sell through outlets.
Show the answer and explanation

Answer: B (be consumer oriented)

Explanation

The marketing concept says firms should focus on satisfying consumers.