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JAMB Commerce 1997 Question 40

Question 40

Marketing

One of the criteria for differentiating consumer markets from industrial ones is the

  1. A.type of demand
  2. B.type of supply
  3. C.nature of the services rendered
  4. D.price of the goods.
Show the answer and explanation

Answer: A (type of demand)

Explanation

Industrial demand is derived from demand for final goods, while consumer demand is direct.