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JAMB Commerce 1997 Question 38

Question 38

Marketing

When old customers stick to the old place to buy goods and serivces, it is known as

  1. A.goodwill
  2. B.personal factor
  3. C.window shopping
  4. D.patronage.
Show the answer and explanation

Answer: A (goodwill)

Explanation

Goodwill is the value of a business's reputation that makes old customers keep coming back.