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JAMB Commerce 1995 Question 7

Question 7

Business Combinations

The merger of two companies producing the same type of products is an example of

  1. A.vertical integration
  2. B.horizontal integration
  3. C.lateral merger
  4. D.an acquisition.
Show the answer and explanation

Answer: B (horizontal integration)

Explanation

Horizontal integration joins firms at the same stage producing the same kind of product.