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JAMB Commerce 1994 Question 30

Question 30

Marketing

The elements of the marketing mix are

  1. A.product, promotion, place and price
  2. B.personal selling, advertising and research
  3. C.promotion, production, place and price
  4. D.procurement, price, product and place.
Show the answer and explanation

Answer: A (product, promotion, place and price)

Explanation

The marketing mix is the 4 Ps: product, price, place and promotion.