Question 13
Theory of Consumer BehaviourThe theory of consumer behaviour is based on all the following assumptions except that the
- A.consumer is assumed irrational
- B.consumer taste remains constant
- C.consumer has budget constraint
- D.consumer aims at maximizing his utility
- E.consumer is exposed to more than one commodity.
Show the answer and explanation
Answer: A (consumer is assumed irrational)
Explanation
Consumer theory assumes the consumer is rational, i.e. he tries to get the most satisfaction from his income.