Question 24
Distributive TradeWhich of the following is the normal channel by which commodities reach the final consumers?
- A.Manufacturer-wholesaler-agent retailer-consumer
- B.Manufacturer-wholesaler-retailer-consumer
- C.Manufacturer-wholesaler-sales representative-retailer-consumer
- D.Manufacturer-wholesaler-retailer-agent-consumer
- E.Manufacturer-wholesaler-retailer-sales-representative-consumer.
Show the answer and explanation
Answer: B (Manufacturer-wholesaler-retailer-consumer)
Explanation
The usual chain of distribution is producer → wholesaler → retailer → consumer.