passwella.
Menu

GCE Commerce 1990 Question 90

Question 90

Marketing

The concept of marketing as a process which begins and ends with the needs and wants of the consumer rather than those of the organization is called

  1. A.caveat venditor
  2. B.consumer orientation
  3. C.consumer association
  4. D.consumer protection
  5. E.caveat emptor
Show the answer and explanation

Answer: B (consumer orientation)

Explanation

Consumer orientation means everything the firm does starts and ends with the consumer's needs.