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GCE Commerce 1990 Question 71

Question 71

Marketing

Which of the following is an aspect of the marketing concept?

  1. A.Product orientation
  2. B.Sales orientation
  3. C.Consumer orientation
  4. D.Mass production
  5. E.Mass distribution
Show the answer and explanation

Answer: C (Consumer orientation)

Explanation

The marketing concept puts the consumer's needs first.