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GCE Commerce 1990 Question 37

Question 37

Marketing

The main purpose of branding is to

  1. A.increase the quantity of goods demanded
  2. B.differentiate goods from other similar goods made by other producers
  3. C.increase the selling price of goods
  4. D.enhance turnover of goods
  5. E.introduce the product to the customers
Show the answer and explanation

Answer: B (differentiate goods from other similar goods made by other producers)

Explanation

A brand name or mark sets a product apart from similar products of other firms.