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GCE Commerce 1990 Question 32

Question 32

Marketing

One advantage of personal selling is

  1. A.low cost
  2. B.immediate feedback
  3. C.the appeal to many people at a time
  4. D.self service
  5. E.speedy market coverage
Show the answer and explanation

Answer: B (immediate feedback)

Explanation

Face-to-face selling lets the seller hear the buyer's reaction at once and answer questions.