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GCE Commerce 1990 Question 16

Question 16

Marketing

Efforts geared towards establishing and maintaining good image for a company is termed

  1. A.human relations
  2. B.professional relations
  3. C.public relations
  4. D.trade relations
  5. E.personnel relations
Show the answer and explanation

Answer: C (public relations)

Explanation

Public relations builds and keeps a good image of the firm in the eyes of the public.